With over 347 million registered users, LinkedIn is by far the largest social networking platform for businesses and professionals around the world. So how do you as professional in the Life Siences industry compete with such a large amount of profiles? Just like a business card, the first impression will make the difference between the employer being interested or moving on. We will show you 7 different tips to make your Linkedin profile more interesting and will help you find the job you desire.
The first thing you see when opening a Linkedin profile page is the header, the profile picture and headline. The header is the background that is shown at the top of your profile page. The colours used by Linkedin are overall dark and grey. If you really want your header to pop out, use bright colours that are related to your industry. For instance, the Pharmaceuticals industry uses the colours red and blue a lot. Use these colours in your own header to conform with your industry. The header is there to evoke an emotional stimulans and not present profile information.
You want to represent yourself as a professional, so make sure your profile picture is professionally done. Instead of using some picture someone once took of you with his/her cellphone, consider going to a photo studio to make a proper picture. A proper camera and nice lighting go a long way. And smile, a nice smile goes a long way so use it to your advantage.
Just like a news article, your headline needs to be catchy. Don’t spend time trying to write your life story in one sentence. Be direct and clear, state your current job and the company you work for. If you’re unemployed, be direct. State the work you are looking for and don't overcomplicate things.
It sounds pretty obvious but many don’t take the time to completely fill in their profile. There are a lot of sections to show your worth. For instance: As academic in either Biotechnology, Pharmaceuticals or Chemicals you’re sure to have some certifications or honors in your pocket, let your visitors know be aware of this.
You’re able to place pictures and documentation of your work within all the different sections. Use it to your advantage, leave nothing over to the imagination of your visitor. Linkedin has a handy overview of sections you can edit to make your profile complete.
It’s one thing to make your profile look appealing but all of that work doesn’t mean anything if a employer can’t find you. Reaching out is a big part of expanding your network and letting the world know you exist.
Increasing your group memberships is a nice way to find people who share the same interests. These groups show interesting discussion, possible jobs available and different promotions. Did you know SIRE Life Sciences® has over 40 groups that you can join?
Just like a website, you want to be found in the search results of the right people who are looking for someone to fulfil their vacancy. With the use of keywords you can make your profile appear relevant in the eyes of Linkedin. Keywords are words that are often used by people who are in the same industry as yourself. Keywords that are most searched for in relation to Life Sciences are:
Make sure that you don’t „over-optimize” your texts, this means using too much of the same keywords where you want to be found in. It is not going to make a difference to the search results if you keep using the same words over and over again. Instead, think about different words that are related to the topic that you want to be found in.
What is it that you do to make the most out of your Linkedin profile? Share your thoughts with us on our Linkedin groups, we would love to hear from you!
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