Junior Brand Strategist, Rotterdam, Zuid-Holland

The Company
This company is a global leader in consumer goods, known for its wide range of food, beverages, personal care, and home care products. It owns some of the world's most popular brands, including those in skincare, hygiene, and nutrition. With a strong presence in many countries, it is recognized for its commitment to sustainability, innovation, and making everyday products accessible to millions worldwide.

Role Description
As the Assistant Brand Manager, you will be the key owner of the brand’s full marketing mix (6Ps: Product, Pack, Price, Place, Promotion, and People). You’ll support end-to-end brand management—from concept development and innovation to full-scale launch. Reporting to the Brand Manager, you will play a pivotal role in shaping and delivering the brand’s growth strategy, ensuring the brand remains competitive, relevant, and profitable across markets. 

Responsibilities

• Leading the development and execution of the brand’s innovation pipeline, including new product launches, renovations, and harmonization across markets.
• Developing and delivering brand toolkits covering communication, packaging, in-store visibility (POS/TSS), and campaign assets that resonate with consumers and drive engagement.
• Tracking and analyzing brand performance, including market share, distribution, promotional effectiveness, and profitability. Adjust strategies based on insights to drive consistent growth.
• Owning the brand’s profit and loss, ensuring both top-line and bottom-line growth through efficient product and pricing decisions.
• Collaborating with cross-functional teams to optimize sourcing, manufacturing, planning, and logistics, aiming for competitive cost structures.
• Applying a social-first mindset by tapping into consumer trends, influencer collaborations, and digital-first activations to keep the brand culturally relevant and engaging.
• Ensure the brand's activities align with broader heartbrand strategies and contribute to seasonal campaigns, visibility toolkits, and overall category growth. 

Requirements

• Strong analytical skills to assess brand and portfolio performance and identify opportunities.
• Solid understanding of brand marketing, product development, and consumer engagement.
• Experience in managing full marketing mix (6Ps), particularly in FMCG or similar industries.
• Proven ability to lead projects end-to-end, from concept through to launch.
• Commercial acumen and experience with P&L ownership.
• Familiarity with supply chain dynamics and ability to influence efficiency across sourcing, production, and distribution.
• Social media and digital marketing savvy; able to identify cultural trends and activate them meaningfully.
• Strong collaboration skills to work cross-functionally and guide local markets on execution.  

Other information  
Apply to our vacancy for more information. Looking forward to getting in touch!

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