Brand Marketing Associate, Amsterdam, Noord-Holland

The Company
Our client is the biggest global ice cream company with over 100 years of experience delivering treats that spark joy and make memories. With 35 brands across 60+ countries, including multiple billion-euro brands, we’re serious about happiness — creating responsibly made indulgences that combine quality, sustainability, and innovation..

The Role Description
As an Assistant Brand Manager, you will contribute to brand growth through strategic portfolio management, innovation launches, and impactful marketing campaigns. You'll support product development, execute integrated communications, and track performance metrics to drive market share, profitability, and consumer engagement.

Responsibilities:

1. Portfolio Strategy & Innovation/Renovation Management

• Support innovation and renovation projects that meet business objectives

• Assist in developing product propositions, pricing strategies, and go-to-market plans

2. Campaign & Communication Development

• Deliver integrated brand campaigns and visibility assets

• Ensure strong mental and physical availability for your brands across key channels

3. Performance & Profitability

• Monitor brand performance metrics: volume growth, market share, profitability

• Analyze market data, consumer insights, and campaign effectiveness

• A completed university degree (BSc/MSc) by January 2025

• Up to 2 years’ experience in Marketing preferred

• Strong analytical and commercial acumen (P&L understanding, market share, etc.)

• Experience in brand and innovation management is a plus

• Familiarity with ATL, digital, and social media campaign development

• Strong communication and stakeholder management skills

• Enthusiastic, energetic, and proactive team player ready to roll up your sleeves

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